EXCLUSIVE BRANDS
PHENOTYPE BEAUTY CLEAN SKINCARE FOR SENSITIVE SKIN
Feel good in your own skin
Our Vision
Phenotype: from Greek phainein, “to show”, and typos, “type”. It refers to the physical appearance of each individual resulting from the interaction between the genetic system (genotype) and the environment.
+25000 satisfied customers
We believe in ageing gracefully and going forward with confidence. Our products are formulated with one intention: to give you back what the environment has taken out of you.
Free delivery over $250
Phenotype Beauty celebrates its 10th anniversary with free delivery on orders over £50 and the launch of an innovative new cream that marks a decade of research and skin-care excellence.
Phenotype Beauty Anniversary
As we celebrate our 10th Anniversary, we’re opening a new chapter filled with innovation and exciting new launches.
Our latest creation, the City Protection Replenishing Cream, reflects a decade of research dedicated to caring for sensitive, allergy-prone, and dry skin. It protects against pollution, restores the skin’s natural barrier, and delivers deep, lasting hydration.
With consistent use, your skin feels nourished, balanced, and naturally radiant.
After 10 years, we’re back with fresh energy — and many more innovations on the way.
City protection
Gentle and Effective Skincare for Sensitive Skin:Restore Your Skin’s Nature
This scientifically-proven City Protection Replenishing Cream is the perfect skincare product for those with sensitive, allergy-prone, or dry skin who are exposed to the harmful everyday effects of smog, dirt, and dust. It provides a deeply hydrating moisturizer with a powerful protective effect, restoring your skin’s natural balance while shielding it from environmental stress factors. The cream restores the hydrolipidic film, the skin’s natural barrier against absorbing fine particles in the air, and protects against dryness, premature wrinkles, skin aging, and discoloration. With regular use, your skin will feel deeply nourished and acquire a pleasant, long-lasting natural glow.
Phenotype Beauty
Stories by our customers
Customer Testimonials
Over the past decade, Phenotype Beauty has grown alongside a vibrant community of people who care deeply about their skin and the science behind it. Their experiences, reflections, and stories form the heart of our journey. Here, we share a selection of voices that illuminate how our formulations accompany everyday routines, soothe delicate moments, and celebrate skin in all its expressions.
I have very sensitive skin, and while I usually react to most creams, this formula felt exceptionally gentle. Within a week, my complexion looked calmer and more hydrated.
Pauline Gilbert
Founder, Yellow Bird
After a minor surgical procedure, my skin was dry and irritated. This cream provided comforting moisture and helped my skin feel soothed and protected.
Sophie Hanson
Blogger, MyThoughts
I was surprised by how quickly my skin absorbed it — no redness, no tingling, just deep hydration that lasted all day
John Doe
Freelance Writer, AdStart
My dermatologist recommended a gentle routine after my operation, and this cream fits perfectly for demo purposes. It makes my skin feel supple and balanced.
Evelyn Hartwell
Digital Learning Designer
Even though my skin reacts to almost everything, this cream felt calm and soothing from the first application.
Sophie Hanson
Community Wellness Coordinator
I usually deal with dryness and the occasional flare-up, but this cream has been a gentle anchor for my skin. It leaves a velvety finish, keeps my moisture levels steady throughout the day, and hasn’t caused a single reaction.
John Doe
Sustainable Materials Engineer
